Friday, April 25, 2008

Boats for Sale

News of slumping boat sales made the Wall Street Journal yesterday as Brunswick reported slumping profits for in their quarterly earnings announcement.

If you are a boat owner, chances are pretty good that the boat you own or one you used to own is now a brand under the Brunswick umbrella. Brunswick is the parent company for Bayliner, Sea Ray, Trophy, Crestliner, Maxum, Mercury, Baja, Cabo, Suncruiser (and that is really just to name a few!).

So, as Brunswick goes, so goes the industry. In fact, the WSJ article attributed the CEO of Brunswick as saying that Brunswick is not the only boat company having trouble. "Mr. McCoy noted U.S. marine unit sales slumped 17% industrywide."


All I see here is opportunity. You know how it goes. As dealers get hungry for sales, you'll be able to get some great deals. I wrote more on falling boat prices here, but now I'm actually seeing proof. I saw a 27 ft cabin cruiser listed for $1,200 yesterday at a marina in Connecticut. I asked if it had an engine, and was told that it did and it runs!

I'm not only thinking about buying a new boat, but possibly also some stock in Brunswick!