IBI Magazine just reported that Australia’s oldest and second largest boat builder Mustang Marine is going to offer new incentives to help increase their boat sales.
The incentives include free fuel, berthing, servicing, detailing and insurance.
Headquartered on Australia's Gold Coast in Queensland, Mustang's boats are available worldwide; but I'm not sure if the new offers are available outside of their local area. (Comments are welcome if anyone is in the know)
This is a great PR piece on the part of Mustang, as American boat companies may be offering similar incentives but the only thing that typically makes the news are their production and job cuts. I really appreciate Mustang's determination to continue to help boat buyers get into their boats.
Thursday, July 31, 2008
Monday, July 21, 2008
Cutting back on boating

I've said all along that there is a core group of boat lovers who will not give it up no matter what the costs. My guesstimate is that we're probably talking the 80-20 rule here, where 80% of boat owners will keep on boating.
And, depending on your marina and neighbors, staying at the slip is sometimes as much fun as being out on the boat. So, a low-key summer could help you save on gas while still enjoying the boating lifestyle.
Let me know if you plan to cut back because of gas prices, or give up boating altogether this year.
Sunday, July 13, 2008
MySpace for Boaters

As one of the leading networks in the space, we wanted to create a place where boaters could interact with each other - a social interaction site for boaters. But then we thought... why reinvent the wheel? So instead, we are creating our own groups and networks within the already established leading network sites.
FirstBoat's MySpace page recently welcomed its 100th friend, a huge achievement considering that the endeavor was launched just four months ago by a 30-something who had never previously used MySpace.

Follow this link to add FirstBoat as a Friend on MySpace:
http://friends.myspace.com/index.cfm?fuseaction=invite.addfriend_verify&friendID=75804852
Are You Linked In?

You're invited to join the FirstBoat Business Networking Group on LinkedIn. Joining will allow you to find and contact other FirstBoat Business Networking Group members on LinkedIn.

Here's the link to join:
http://www.linkedin.com/e/gis/76775/675B39001206
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