Monday, November 01, 2010

Boating Celebrates Green Initiatives... and Bikinis

Sea-Doo Challenger 210 with Eco Mode
Eco Awards Presented by Boating Magazine at FLIBS

Over the weekend at the Ft. Lauderdale International Boat Show (FLIBS), Bonnier Corporation’s Boating magazine publication presented their first ever Eco Awards to honor the people and products that have made a positive impact on the marine environment. The ten recipients were highlighted in the October issue of Boating magazine, and introduced at FLIBS.

We thought the Eco Awards were kind of cool, but perhaps they were overshadowed by all the super-mega-yachts on display, or by Boating magazine’s other “first ever” announcement – their first annual swimsuit layout which was the focus of their November issue.

On a side note, Boating magazine’s swimsuit endeavor is as tastefully done, if on a smaller budget, as Sports Illustrated’s annual benchmark, and possibly more relevant (swimsuits make more sense on a boat than on a basketball court, don’t they?).
And Boating magazine did a terrific job of coordinating their version with boat manufacturers. Each participating boat brand was paired with a model, who stars in a short video set on their appointed boat, with a boat review voiced-over by the magazine’s editor-in-chief Randy Vance. If nothing else, more men probably watched online boat reviews over the past few days than ever before. Question is, did anybody notice the boats?
Back to the Eco Awards. Among the recipients were the following people and companies:

Sea-Doo (Introduced the fuel efficient eco mode this past year as part of its intelligent Throttle Control (iTC) system)

Louisiana’s chapter of the Coastal Conservation Association (Perseverance through the Deepwater Horizon explosion and clean-up)

Billy Causey (Continued work beyond helping to create the Florida Keys National Marine Sanctuary)

For pictures and full stories on all ten Eco Award winners, visit www.boatingmag.com/ecoawards. For pictures and videos from the swimsuit edition, visit www.boatingmag.com/swimsuit. Guess which link will get more clicks?

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