Tuesday, February 21, 2012

Why Register Your Boat?

The RBFF encourages folks to obtain a fishing license or register their boat in new ad campaign...

Our friends at the Recreational Boating & Fishing Foundation (RBFF) found a funny way to ask and answer the question, "why should you actually want to purchase a fishing license and register your boat?"

According to an announcement we just received from the RBFF, the new "This is a Test" television and radio spots are a fun, retro take-off on 1950's PSAs. They focus on the actual need to buy a license or registration, while using humor to catch the public's attention and win its support.

"The fact is, no one cares more about protecting America's waterways than anglers and boaters," said RBFF President and CEO Frank Peterson. "We respect these resources because we enjoy them. RBFF's Take Me Fishing PSAs are letting people know that by doing what they are supposed to do anyway, purchase a fishing license or register their boat, they play a meaningful role in aquatic conservation."

Here is the video everybody will be talking about soon...

For more on this important subject, visit the RBFF's official site: TakeMeFishing.org


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